Publication in Journals
2020 – 2021
| S. No. | Department | Name of the Author | Title of the Paper | Name of the Journal | Year of Publication | Impact factor |
| 1 | Mathematics | Dr. P. Jeyanthi | Edge pair sum labeling of some classes of graphs | Journal of Discrete Mathematical Sciences and Cryptography, vol. 24, pp.1 – 10, ISSN: 0972 – 0529 | May-21 | 0.767 |
| 2 | Mathematics | Dr. P. Jeyanthi | Even vertex odd mean labeling of transformed trees | TWMS J. App. Eng. Math. vol. 10, N.2, pp. 338 – 345, ISSN: 2587 – 1013 | Jul-20 | – |
| 3 | Mathematics | Dr. P. Jeyanthi | Analytic odd mean labeling of corona graphs | Malaya Journal of Matematik vol. 8, No.3, pp. 898 – 902, ISSN: 2321 – 5666 | Jun-20 | – |
| 4 | Mathematics | Dr. R. Gomathi | Analytic odd mean labeling of corona graphs | Malaya Journal of Matematik vol. 8, No.3, pp. 898 – 902, ISSN: 2321 – 5666 | Jun-20 | – |
| 5 | Physics | Dr. A. Suganthi | Antibacterial activity of silver doped copper oxide nanoparticles synthesized by microwave irradiation method | Wesleyan Journal of Research, vol. 24 (8), pp. 466 – 478, ISSN: 0975 – 1386 | Nov-20 | – |
| 6 | Commerce | Mrs. S. Deepa | User’s attitude towards performance of public library with special reference to Tiruchendur | The International Journal of Analytical and Experimental Modal Analysis, vol. XII(VII), pp. 2809 – 2819, ISSN: 0886-9367 | Jul-20 | – |
| 7 | Commerce | Dr. C. Pappeswari | A study on awareness and consumer satisfaction of unified payment interface(UPI) for digital payments with reference to Ambasamudram | Annals of R.S.C.B. vol. 25(4), pp. 17783 – 17789, ISSN: 1583-6258 | Mar – 2021 | – |
| 8 | Commerce | Mrs. S. Revathi | Consumers’ attitude towards online shopping in Thoothukudi District | Modern Thamizh Research, vol. 15 (2), pp. 447 – 452, ISSN: 2321-984X | Mar – 2021 | – |
| 9 | Commerce | Mrs. S. Deepa | A study on perception of beneficiary towards performance of Employees State Insurance in the service sector in Thoothukudi | Modern Thamizh Research, vol. 15 (2), pp. 88 – 94 ISSN: 2321-984X | Mar – 2021 | – |
| 10 | Commerce | Mrs. S. Revathi | A study on customer preference towards online shopping with special reference to Tirunelveli District | UTKAL Historical Research Journal, vol. 34 (XIX), pp. 87 – 91, ISSN: 0976-2132 | May – 2021 | – |
2019 – 2020
| S.No. | Department | Name of the Author | Title of the Paper | Name of the Journal | Year of Publication | Impact factor |
| 1 | Tamil | Dr. R. Jancyrani | Paripadal Koorum valthuthal, venduthalil arachinthanaikal | Journal of Classical Thamizh, vol. 7(2), pp. 331-334, ISSN: 2321 – 0737 | Apr – Jun 2019 | – |
| 2 | Tamil | Mrs. D. Prakasi Mary | Paripadal Koorum valthuthal, venduthalil Arachinthanaikal | Journal of Classical Thamizh, vol. 7(2), pp. 331-334, ISSN: 2321 – 0737 | Apr – Jun 2019 | – |
| 3 | Tamil | Dr. R. Mangaleshwari | Kappiyangalil Kanavu Ukthi | Journal of Modern Tamizh Research vol. 7(3), pp. 345 – 348, ISSN: 2321-984X | Jul – Sep 2019 | – |
| 4 | Tamil | Mrs. D. Prakasi Mary | Ettuthogai Aganoolkal koorum Arivuraikalil Ara Sinthanikal | Literary Findings International Journal of Multi Disciplinary Research, vol. 8 (9), pp. 20 – 22, ISSN: 2278 – 2311 | Oct – 2019 | – |
| 5 | Tamil | Dr. R. Jancyrani | Purananootril Neer Melanmai | An International Research Journal on Tamil Literature Tamilaivu Sangamam vol. VII (19), pp. 501 – 504, ISSN : 2320 – 3412 | Jan – Mar 2020 | 3.669 |
| 6 | Tamil | Dr. E. Kaleeswari | Palanthamilarkalin Illakiyangalil Ariviyal Parvai | An International Research Journal on Tamil Literature Tamilaivu Sangamam vol. VI (18), pp. 74 – 78, ISSN : 2320 – 3412 | July – Dec 2019 | 3.669 |
| 7 | Tamil | Dr. M.A. Suganthi | Palanthamilarin Ariviyal Sinthanaigal | An International Research Journal on Tamil Literature Tamilaivu Sangamam vol. VII (19), pp. 544 – 547, ISSN : 2320 – 3412 | Jan – Mar 2020 | 3.669 |
| 8 | Tamil | Dr. R. Priya | Purananootril Ariviyal Sinthanaikal | An International Research Journal on Tamil Literature Tamilaivu Sangamam vol. VI (18), pp. 195-199, ISSN : 2320 – 3412 | July – Dec 2019 | 3.669 |
| 9 | Tamil | Dr. K. Umadevi | Purananootril Ariviyal Sinthanaikal | An International Research Journal on Tamil Literature Tamilaivu Sangamam vol. VI (18), pp. 259 -263, ISSN : 2320 – 3412 | Jul – Dec 2019 | 3.669 |
| 10 | Tamil | Dr. J. Ananthibanu | Thamilarum vaniyal arrivialum | Tamilaivu Sangamam, vol. 7(19), pp. 488- 490, ISSN: 2320-3412 | Jan – Mar 2020 | 3.669 |
| 11 | Tamil | Dr. R. Santha | Sanga Panuvalkal Koorum Ariviyal Aaram | An International Research Journal on Tamil Literature Tamilaivu Sangamam vol. VII (19), pp. 536 – 538, ISSN: 2320 – 3412 | Jan – Mar 2020 | 3.669 |
| 12 | Tamil | Dr. R. Mangaleshwari | Tamil Ilakiyathil Kanitha Alavaikal | An International Research Journal on Tamil Literature Tamilaivu Sangamam vol. VII (19), pp. 98 – 103, ISSN : 2320 – 3412 | Jan – Mar 2020 | 3.669 |
| 13 | Tamil | Dr. R. Santha | Meviyalbu Koorukalum Palantamilarum. | Shanlax International Journal of Arts, Science and Humanities, vol. 7(1), pp. 114-116, ISSN: 2321-788X | Mar – 2020 | 3.025 |
| 14 | Mathematics | Dr. P. Jeyanthi | Zk-Magic labeling of Path Union of graphs | CUBO A Mathematical Journal vol.21 (2), pp.15 – 35, ISSN: 0716-7776 | Aug – 2019 | – |
| 15 | Mathematics | Dr. P. Jeyanthi | Super (a,d)-star-antimagic graphs | Hacettepe Journal of Mathematics and Statistics,vol.48(3), pp.700 – 710, ISSN: 2650477x, 13035010 | Jun – 2019 | 0.98 |
| 16 | Mathematics | Dr. P. Jeyanthi | Odd harmonious labeling of grid graphs | Proyecciones Journal of Mathematics,vol.38(3), pp.411 – 428, ISSN: 0717-6279 | Aug – 2019 | 0.52 |
| 17 | Mathematics | Dr. P. Jeyanthi | On the total irregularity strength of wheel related graphs | Utilitas Mathematica,vol. 110, pp.131 – 144, ISSN: 0315-3681 | Sep – 2019 | 0.307 |
| 18 | Mathematics | Dr. P. Jeyanthi | Skolem difference mean labeling of union of graphs | Utilitas Mathematica,vol. 111 pp.139-150, ISSN: 0315-3681 | Jul – 2019 | 0.307 |
| 19 | Mathematics | Dr. P. Jeyanthi | Further results on 3-product cordial labeling | Proyecciones Journal of Mathematics, vol. 38(2), pp. 191 – 202 ISSN: 0717-6279 | June – 2019 | 0.52 |
| 20 | Mathematics | Dr. P. Jeyanthi | Odd harmonious labeling of step ladder graphs | Utilitas Mathematica,vol. 115 pp. 89 – 103, ISSN: 0315-3681 | Jan – 2020 | 0.307 |
| 21 | Mathematics | Mrs.R.Gomathi | Analytic odd mean labeling of super subdivision and H-super subdivision of graphs | Journal of Emerging Technologies and Innovative Research, vol. 6(6), pp. 541 – 551, ISSN: 2349 – 5162 | Jun – 2019 | 7.95 |
| 22 | Physics | Dr. S. Karpagavalli | Spectroscopic and superparamagnetic behaviour of hausmannite manganese oxide nano particles | Asian Journal of Chemistry, vol. 31.(4) pp 793 – 798, ISSN (O): 0975427X ISSN (P): 09707077 | Aug – 2019 | 4.056 |
| 23 | Physics | Dr. S. Karpagavalli | Effect of Nickel doping on the structural, optical, electro chemical and magnetic properties of hausmannite (Mn3O4) nano particles | International Journal of nano particles, vol. 11 (4), pp: 305-321, ISSN (o) : 1753-2515 ISSN (P) : 1753-2507 | Sep – 2019 | 0.51 |
| 24 | Physics | Dr. A, Suganthi | Structural, Optical and Antibacterial analysis of Copper Oxide nanoparticles | International Journal of Research and Analytical Reviews (IJRAR), vol. 6 (2), pp. 644 – 651, ISSN: 2349-5138 | Jun – 2019 | 5.75 |
| 25 | Physics | Ms. R. Aboorvakani | Influence of Zn concentration on zinc oxide nano particles and their anti-corrosion property | Journal of Alloys and compounds, vol. 834, pp: 1-12, ISSN: 0925-8388 | Sep -2020 | 4.65 |
| 26 | Chemistry | Mrs. R. Umadevi | Potential utility and design approach on novel mesoporous polyaniline functionalized ternary composite cation exchanger | Journal of Molecular Structure(International), vol. 1246, pp. 1246, ISSN: 0022-2860 | Jul – 2021 | 3.19 |
| 27 | Commerce (Batch I) | Dr. C. Pappeswari | Perception of employees towards customer relationship management (CRM) practices adopted by the Life Insurance Corporation of India – Tirunelveli Division | The International Journal of Analytical and Experimental Modal Analysis, vol. XI, issue. IX, pp. 309-317, ISSN: 0886-9367 | Sep – 2019 | 6.3 |
2018 – 2019
| S.No. | Department | Name of the Author | Title of the Paper | Name of the Journal | Month and Year of Publication | Impact factor |
| 1 | Tamil | Dr. R. Jancyrani | Arakolgaigalum kaala maatramum | Journal of Classical Thamizh, vol. 7, No.1, pp. 222 – 225, ISSN: 2321 – 0737 | Jan – March 2019 | – |
| 2 | Tamil | Mrs D.Prakasi Mary | Arakolgaigalum kaala maatramum | Journal of Classical Thamizh, vol. 7, No.1, pp. 222 – 225, ISSN: 2321 – 0737 | Jan – March 2019 | – |
| 3 | English | Dr. C. K. Uma Devi | Parental pressure and gender bias in Mahesh Dattani’s play TARA | International Journal of English language, Literature in Humanities, vol. 6 (6), pp. 1252 – 1256, ISSN: 2321 – 7065 | Jun – 2018 | 5.7 |
| 4 | English | Mrs. V. Subha | Theme of cultural estrangement and racism in Desai’s “BYE – BYE BLACK BIRD” | BODHI International journal of research in Humanities, Arts and Science, vol. 3 (4), pp. 72 – 74, EISSN: 2456 – 5571 | Nov – 2018 | 2.135 |
| 5 | English | Mrs. V. Subha | Depiction of corruption and poverty in Adiga’s “THE WHITE TIGER” | BODHI International journal of research in Humanities, Arts and Science, vol. 3 (9), pp. 89 – 91, EISSN: 2456 – 5571 | Nov – 2018 | 2.135 |
| 6 | Mathematics | Dr. P. Jeyanthi | Odd vertex equitable even labeling of cyclic snake related graphs | Proyecciones Journal of Mathematics, vol. 37(4), pp. 613-625, ISSN: 07176279 | Dec – 2018 | 0.44 |
| 7 | Mathematics | Dr. P. Jeyanthi | Odd mean labeling of TôCn andTõCn | Utilitas Mathematica, vol. 107, pp. 115-130, ISSN: 3153681 | Jun – 2018 | 0.2 |
| 8 | Mathematics | Dr. P. Jeyanthi | Odd vertex equitable even labeling of cycle related graphs | CUBO: A Mathematical Journal, vol. 20 (2), pp. 13 – 21, ISSN: 0716 – 7776 | Jun – 2018 | – |
| 9 | Mathematics | Dr. P. Jeyanthi | Total edge irregularity strength of some families of graphs | Utilitas Mathematica, vol.109, pp. 139 -153, ISSN: 3153681 | Dec – 2018 | 0.23 |
| 10 | physics | Mrs. S. Karpagavalli | Structural, morphological and optical studies of cerium doped manganese tetroxide nanoparticles | International Journal of Research and Analytical Review, vol. 5(4), pp. 141 -150, ISSN(p): 2349-5138 ISSN(e): 2348-1269 | Oct – 2018 | 5.75 |
| 11 | physics | Mrs. S. Karpagavalli | Structural and superparamagnetic properties of Aluminium doped Hausmannite nanoparticles | Journal of Emerging Technologies and Innovative Research, vol. 5(11), pp. 613 -618, ISSN: 2349-5162 | Nov – 2018 | 7.87 |
| 12 | Computer Science | Mrs. K. Rathika | Cloud Computing Architecture and Standards in E-commerce | SSRG International Journal of Computer Science and Engineering (SSRG-IJCSE), vol. 6, Issue 5, pp. 13 – 16, ISSN: 2348 – 8387 | May – 2019 | 0.98 |
| 13 | B.C.A | Anitha S | Removing coding and interpixel redundancy in high intensity part of image | Journal of Emerging Technologies and Innovative Research, vol. 6(2), pp. 1172 -1177, ISSN: 2349-5162 | Feb – 2019 | 7.87 |
| 14 | B.C.A | Anitha S | An Image Compression-A Survey | International Journal of Computer Sciences and Engineering, vol 7, pp. 79 – 82, Special Issue – 8, E-ISSN: 2347 – 2693 | Apr – 2019 | 3.802 |
| 15 | Commerce (Batch I) | Dr. G. Kamalaselvi | Consumers’ Perception towards ‘Patanjali Products’ with special reference to SrivaikuntamTaluk | Shanlax International Journal of Commerce, vol. 6, No.1, pp. 12 – 16, ISSN: 2320 – 4168 | Sep – 2018 | 4.118 |
| 16 | Commerce (Batch I) | Dr. G. Kamalaselvi | A study on consumers’ perception towards organic products with special reference to Thoothukudi district | Shanlax International Journal of Commerce, vol. 7 (1), pp. 66 – 70, ISSN: 2320 – 4168 | Mar – 2019 | 4.118 |
| 17 | Commerce (Batch I) | Dr. P. Jamuna | A study on service quality on online tourism with special reference to Thoothukudi area | Shanlax International Journal of Commerce, vol. 7 (1), pp. 100 – 103, ISSN: 2320 – 4168 | Mar – 2019 | 4.118 |
| 18 | Commerce (Batch I) | Dr. M. Mariammal | Job Contentment and Commitment of Teachers’ in Management Educational Institutions | International Journal of Research and Analytical Reviews, pp. 124 – 129, ISSN: 2349-51389P0 EISSN: 2348 -1269 | Sep – 2018 | 5.75 |
| 19 | Commerce (Batch I) | Dr. C. Pappeswari | Marketing of timber in Thoothukudi district | Shanlax International Journal of Commerce, vol. 7 (1), pp. 71 – 75, ISSN: 2320-4168 | Mar – 2019 | 4.118 |
| 20 | Commerce (Batch I) | Mrs. S. Deepa | A study on effect of financial risk tolerance on adoption of mobile banking in Tiruchendur | Shanlax International Journal of Commerce, vol. 7 (1), pp. 118 – 121, ISSN: 2320-4168 | Mar – 2019 | 4.118 |
| 21 | Commerce (Batch I) | Mrs. P. Chandra | Academic Stress of Student Teachers in relation to adjustment style inVirudhunagar District | International Journal of Research and Analytical Reviews, Special Issue II, pp. 290 – 293, ISSN: 2349 – 5138 (p) EISSN: 2348 -1269 | Dec – 2018 | 5.75 |
| 22 | Commerce (Batch I) | Mrs. P. Chandra | Women Entrepreneurs – A study with special reference to Beauty Parlors in Virudhunagar District | Shanlax International Journal of Commerce, vol.7 (1), pp. 114 – 117, ISSN: 2320-4168 | Mar – 2019 | 4.118 |
| 23 | Commerce (Batch II) | Dr. R. Tamilselvi | The Environment of Entrepreneurial motivation among College students | International Journal of Advance and Innovative Research, vol. 6, Issue 1 (XXIII), pp. 181 -188, ISSN: 2394 – 7780 | Jan – Mar 2019 |
2017 – 2018
| S.No. | Department | Name of the Author | Title of the Paper | Name of the Journal | Year of Publication | Impact factor |
| 1 | Tamil | Dr. R. Jancy Rani | Thirukkuralil kaanalagum kaathalin kavinmigu panpaadugal | Aaitha Ezhuthu, vol. 4, pp. 49 – 53, ISSN: 2278 – 7550 | Jul – 20!7 | – |
| 2 | Tamil | Dr. E. Kaleeswari | Agananooru chootum Panpattiyal nerigal | Aaitha Ezhuthu Thamizhiyal Aaivu, vol. 2, pp. 80 – 84, ISSN: 2278-7550 | Jul – 20!7 | – |
| 3 | Tamil | Dr. E. Kaleeswari | Abdhul Rahuman kavithaikalil vazhviyal | Naveena Thamizhaivu International Journal of Classical Thamizh, vol. 1, pp. 250 – 256, ISSN: 2321-984X | Jan – Mar 2018 | – |
| 4 | Tamil | Dr. M. A. Suganthi | Karaikaal ammaiyar koorum Iraivanin arputhangal | Classical Thamizh, vol. 6 (1), pp. 346 – 352 ISSN: 2321-0737 | Jan – Mar 2018 | – |
| 5 | Tamil | Dr. P. Priya | Ramanichandhiranin naval kattum marabuvazhi pengal | Journal of Classical Tamizh, 15 Part – I, vol. 6, pp. 403 – 407, ISSN: 2321 – 984X, | Jan – Mar 2018 | – |
| 6 | Tamil | Dr. K. Umadevi | Sanga illakkiyangal suttum magalir panpadu | Aaitha Ezhuthu Thamizhiyal Aaivu, vol. 2, pp. 37 – 40, ISSN: 2278-7550 | Jul – 2017 | – |
| 7 | Tamil | Dr. K. Umadevi | Irai valipattin thanmaigalum ruthrachathin perumaigalum | Classical Thamizh, vol. 6 (1), pp. 541 – 546, ISSN: 2321-984X | Jan – Mar 2018 | – |
| 8 | Tamil | Dr. N. Hemalatha | Nattupura vazhipaadu | Journal of Classical Thamizh, vol. 6 (1), pp. 501 -504, ISSN: 2321-984X | Jan – Mar 2018 | – |
| 9 | Economics | Dr. A. Jeyanthi | Positive impact of GST on the common man in India | Shanlax International Journal of Economics, vol. 6, Special Issue 1, pp. 62 – 64, ISSN: 2319-961X | Mar – 2018 | 3.104 |
| 10 | Mathematics | Dr. P. Jeyanthi | More classes of super cycle -antimagic graphs | Australasian Journal of Combinatorics, vol. 67, pp. 46 – 64, ISSN: 10344942 | Jan – 2017 | 0.58 |
| 11 | Mathematics | Dr. P. Jeyanthi | Skolem difference mean Labeling of disconnected graphs | Proyecciones Journal of Mathematics, vol. 36, No.2, pp. 347 – 361, ISSN: 07176279 | Jun – 2017 | 0.44 |
| 12 | Mathematics | Dr. P. Jeyanthi | Edge pair sum labeling of some subdivision of graphs | Bulletin of the International Mathematical Virtual Institute, vol. 8, pp. 67 – 80, ISSN: 2303-4874 (P), ISSN: 2303-4955 (O) | Jul – 2017 | – |
| 13 | Mathematics | Dr. P. Jeyanthi | Δμ-sets and ∇μ-sets in generalized topological spaces | Georgian Mathematical Journal, vol. 24, pp. 1 – 5, ISSN: 1572-9176 | Sep – 2017 | 0.53 |
| 14 | Mathematics | Dr. P. Jeyanthi | On skolem odd and even difference mean graphs | Journal of King Saud University – Science, vol. 30, pp. 286 – 291, ISSN: 1018 – 3647(P) | Sep – 2017 | 3.0 |
| 15 | Mathematics | Dr. P. Jeyanthi | Λμ and Vμ sets in generalized topological spaces | Bol. Soc. Paran. Mat. Vol. 35, pp. 33 – 41, ISSN: 2175 – 1188 | 2017 | – |
| 16 | Mathematics | Dr. P. Jeyanthi | Totally magic cordial deficiency of some graphs | Utilitas Mathematica, vol. 105, pp. 87 – 94, ISSN: 3153681 | Nov – 2017 | 0.23 |
| 17 | Mathematics | Dr. P. Jeyanthi | Pre-regular sp-open sets in topological spaces | CUBO A Mathematical Journal, vol. 20 (1), pp. 31 – 39, ISSN: 0716 – 7776 | Mar – 2018 | – |
| 18 | Mathematics | Dr. P. Jeyanthi | Odd mean labeling of some trees | Utilitas Mathematica, vol. 106, pp. 65 -78, ISSN: 3153681 | 2018 | 0.23 |
| 19 | Computer Science | Mrs. R. Prabamanieswari | Comparative study of FPclose, CFPtree – closed and NCFPGEN algorithms | International Journal of Computer Sciences and Engineering, vol. 6, pp. 143 -148, ISSN: 2347-2693 | Mar – 2018 | 3.218 |
| 20 | Commerce (Batch I) | Dr. G. Kamalaselvi | Digitalization in commercial banks is the need of the hour – A study with special reference to Tiruchendur area | Shanlax International Journal of Economics, vol. 6, Special Issue 1, pp. 6 – 9, ISSN: 2319 – 961X | Mar – 2018 | 3.104 |
| 21 | Commerce (Batch I) | Dr. R. Bhavani | A study on currency replacement with digital cash in Thoothukudi | Shanlax International Journal of Economics, vol. 6, Special Issue 1, pp. 51 – 55, ISSN: 2319-961X | Mar – 2018 | 3.104 |
| 22 | Commerce (Batch I) | Dr. R. Bhavani | A study on customer satisfaction towards electronic payment system in Tiruchendur area | Shanlax International Journal of Economics, vol. 6, Special Issue , pp. 69 – 73, ISSN: 2319 – 961X | Mar – 2018 | 3.104 |
| 23 | Commerce (Batch I) | Dr. M. Mariammal | CRM practices of banks from employee’s perspective | BODHI International Journal of Research in Humanities, Arts and Science, vol. 2, Special Issue 2, pp. 58 – 61, EISSN: 2456 -5571 | Feb – 2018 | 2.135 |
| 24 | Commerce (Batch I) | Dr. M. Mariammal | Small traders’ perception towards GST implementation | Shanlax International Journal of Economics, vol. 6, Special Issue 1, pp.108 – 110, ISSN: 2319-961X | Mar – 2018 | 3.104 |
| 25 | Commerce (Batch I) | Dr. C. Pappeswari | Retailers perception towards introduction of Goods and Service Tax – A special reference to FMCG retailers in Thoothukudi District | Shanlax International Journal of Economics, vol. 6, Special Issue 3, pp. 50 – 53, ISSN: 2320-4168 | Feb – 2018 | 3.104 |
| 26 | Commerce (Batch I) | Mrs. S. Deepa | Impact of GST on Indian economy | Shanlax International Journal of Economics, vol. 6, Special Issue 3, pp. 50 – 53, ISSN: 2320-4168 | Feb – 2018 | 3.104 |
| 27 | Commerce (Batch I) | Mrs. T. Subasini | Small traders’ perception towards GST implementation | Shanlax International Journal of Economics, vol. 6, Special Issue 1, pp.108 – 110, ISSN: 2319-961X | Mar – 2018 | 3.104 |
| 28 | Commerce (Batch II) | Dr. R. Tamil Selvi | Investment analysis | BODHI International Journal of Research in Humanities, Arts and Science, vol. 2, Special Issue 2, pp. 77 – 81, EISSN: 2456-5571 | Feb – 2018 | 2.135 |
| 29 | Business Administration | Mrs. R. Deiva Veeralakshmi | Awareness about social marketing strategies of HUL and its impact on consumer preference for its products | Asia Pacific Journal of Research, vol. 1, Special Issue VI, pp. 22 – 27, ISSN: 2320-5504 | Dec – 2017 | 6.58 |